Keys to improving automation in small business


  • December 28, 2015
  • /   Reggie Dogan
  • /   training-development

Another year is just around the corner, and some of us see the New Year as a time to reflect on the changes we want (or need) to make and resolve to follow through on those changes.

Generally, most people’s New Year’s resolutions tend to revolve around the same themes: exercise more, eat less, save more, spend less.

While those are good things to do, they are bad goals to have, mainly because each one lacks specificity.

This is a general theme with New Year’s resolutions, and it’s why I don’t even use the term myself, and always prefer to model my life improvements around goals.

Small business owners, like anyone else, would be wise to make a few New Year’s resolutions.

The New Year is the perfect time to reflect on areas of accomplishments or places where desired resulted didn’t pan out in 2015.

When making plans to improve your business, make sure the goals you want to achieve are measurable, realistic and specific.

The trick to making a New Year’s resolution that actually sticks is to visualize your resolutions in concrete terms.

If you’re a small business owner, there is a variety of automation tools available to enhance your company’s digital presence and marketing campaigns.

These business automation tools can make your business reach a success by leveraging email, social media and web services.

In “15 Tools to Create Automation in Your Small Business,” Adam Toren, serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com,

lists important automation technologies to help you free up valuable time spent on redundant processes and help focus your attention on growing your business.

We’re constantly looking to improve and advance as humans and as business owners.

Whether we it’s trying to eat better, quick smoking, make more money or improve customer service, we formally or informally create our own goals — optimistic that we’ll stick to them throughout the year.

Sticking to 15 resolutions — or goals — is a lofty ambition for anyone. Follow and use the tips that ring true for your small business, and adjust as needed.

While Toren maintains that there always is something else to be done and more you'd like to achieve, his tips on creating tools for automation is timely and useful for small business owners seeking to grow in their market in the coming year:

The Wall Street Journal describes how marketing is becoming increasingly automated as a result of new technologies. "It's not that the goals of marketing have changed, but the means to achieve them." A wide-variety of automation tools are available to enhance your small business's digital presence and marketing campaigns. These business automation tools can make your business reach a success by leveraging email, social media and web services.