Hurricane forecasters struggle to make sense of social media


  • June 13, 2015
  • /   Ron Stallcup
  • /   community-dashboard
The Palm Beach Post has a blog post on hurricanes and social media. What does Northwest Florida think of this? From the Palm Beach Post
Social media is an effective way to keep tabs on Katy Perry or stalk your ex, but how does it fare when a life-threatening emergency arises? Hurricane forecasters don’t seem keen on Twitter, Facebook and Instagram as emergency-management tools. They fret about the dilution of the old media model of news delivered straight from the experts’ mouths to your eyes and ears. For instance, Michael Lindell, director of the Hazard Reduction & Recovery Center at Texas A&M University, worries about social media clutter.  Experts’ forecasts and advice can be drowned by a torrent of content from commenters who have no idea what they’re talking about.
Under debate: Social media’s value for delivering hurricane news  “We can’t stop using traditional media, but we can’t think social media isn’t going to be used in the future,” Julie Roberts, external affairs director for the Florida Division of Emergency Management. “Twitter can be wrong and we can’t,” Jim Forsyth, news director of San Antonio news radio station WOAI, told a session at the April National Hurricane Conference in Austin, Texas.
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